According to surveys, most stores close in less than three months and 60% of online stores close in less than 12 months. Therefore, shopkeepers who own a physical store and want to start online sales follow essential tips on how to set up a successful online store. You will need the Online Formula for the best business now.
- Seek prior knowledge about the digital world
The digital and physical worlds are completely different. Selling toys in a physical store or on the internet is not the same thing. The shopkeeper should look for courses such as Internet Innovation, the E-Commerce School or the Impact MBA. Visiting already consolidated virtual stores of the market and participating in webinars or online workshops (most are free), besides accompanying blogs are actions to give an overview of the functioning of the internet.
- Hire an e-commerce expert to help
Making a comparison, when opening the second physical store, the shopkeeper hires a new manager. The same goes for the virtual store! It takes someone to run the store, and the knowledge is quite different from a physical store.
If the storeowner intends to be the store manager, we first consider whether there is a willingness to dedicate 90% of the time to the store. Many delude themselves that managing the online store is simpler and take less time, but it does not work that way.
- Make a business plan
This is a famous phrase from Alice in Wonderland and serves very well for the business