It is important to note here that Bollywood, wrongly used abroad to designate the Indian film industry, is in fact the nickname given to Hindi-language cinema. Bollywood does not represent more than a third of the total Indian annual production: there are, in fact, other regional industries such as Kollywood which designates the Tamil cinema (Tamil Nadu), 2nd industry in volume and in value, as well as Tollywood for Telugu language cinema. The new Bollywood therefore includes both the traditional major spectacular musical films, genre films, and films by more intimate authors. Bollywood thus represents a motley cinema, young, dynamic, which is constantly renovating and which has not finished evolving. As we will see later, Sony and Warner Bros. have also produced since 2004 some Indian films by great local directors. A visit to https://new-movies123.com makes things easy for your get the best films.
The world’s largest film market by volume
A reputedly disorganized and not very transparent sector, Indian cinema has long been considered as a simple and practical means of laundering dirty money or escaping the tax services of the administration, without necessarily seeking to achieve a return on investment. However, since the mid-1990s, the sector has evolved considerably in the context of the liberal turn taken by the country and its economic opening to the international market. Called “corporatization”, this transformation and professionalization with forced march of the sector was imposed by the entry in the running of important companies which their quotation on stock exchange imposes to be transparent, while seeking an efficient management and profitability in the long term of activities. Today, a hundred audiovisual production or broadcasting companies are listed on the Bombay stock exchange or abroad, especially on Wall Street and the City, against thirty in 2003, according to the Indian Ministry of Economy.
According to the report of KPMG India commissioned by the FICCI ( Indian Federation of Chambers of Commerce and Industry ), all activities related to entertainment , covering all sectors of the media, will benefit after a year 2008 marked by the crisis (+1.4%) with an average annual growth rate of 10% until 2014, including 12% for video editing.
In 2009, Indian film production, according to the Central Board of Film Certification , reached the historic record of 1,288 feature films, to which must be added no less than 1,600 short and medium-length films.
The large number of films produced, and especially the 3.5 billion tickets sold in 2009, make India the largest cinematographic market in volume far ahead of North America (1.5 billion tickets for the United States. United and Canada and China, even if the Hollywood industry remains the largest market in value more than 10 billion dollars in cinema receipts against approximately 1.5 billion dollars in India.
Stimulated by tax incentives, the most striking phenomenon of the last ten years has been the explosion of multiplexes. While the first of them was created in 1997 in New Delhi by PVR, the Indian subcontinent had at the end of 2009 more than 800 screens, installed in more than 200 multiplexes which contribute to more than 25% of the box office receipts on average, and up to 60% of revenues from films in Hindi languages. The average price of a multiplex ticket sometimes represents, in fact, up to five times the average price of a ticket for a single-screen room, in a context where room receipts remain the main source of income.